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Most companies have marketing and advertising teams that work synergistically to develop, nurture, and close sales. But between sending sales prospects down the pipeline and making them sales is definitely where the hard work comes in. Generally, a number of presentations are made where industry statistics are underlined by the success a business delivers to its clients. Yet, when the presentations are done and then you walk out from the conference room for the final time during the sales process, that you can do more than respectfully wait as the company makes its decision; you can wait while knowing your organization will stay on its target's mind because of the presence of custom print key chains and/or similar items.

Are There Statistics that Support the Efficacy of Custom Print Key Chains?

In some people's minds, promotional products don't hurt a company's sales prospects, but neither are they the key reason why a sale is made, that is only partly true. Certainly, promotional goods alone won't make a company to return having a positive buying decision. But when a company already likes what you are offering and it is comparing it to the offers of the competitors, having promotional goods in your corner could be a significant advantage. Backing up this observation is the Promotional Products Association International's finding that many business people keep promotional goods in excess of twelve months; keep a recently received promotional item on their person; and therefore are in a position to recall the name of the company that appears on such items. What this signifies for companies that dispense the products is their information and logo gets seen perhaps thousands of times from the giving of only a single unit.

Where Do Promotional Items Fit Into a Company's Advertising Culture?

While no company stakes a majority of its advertising interest on custom key chains and so on, such products occupy a valuable advertising niche when properly distributed and introduced. For most companies, the proper way to distribute promotional goods is at trade shows or following conference meetings, and the right people to introduce these products to are obviously company decision makers. Tradeshows seem almost tailor made for distributing promotional goods, as companies rarely have enough time to interact everyone that passes by their booth that has interest in their offerings. For potential clients that go by your booth while you talk with other potential clients, having your promotional products arranged where they can be taken without engaging you is much like giving away a business card, but one that will not be as quickly damaged or discarded as a real business card.

Getting your advertising in the hands of decision makers isn't always easy at a trade show. But decision makers will invariably make your presentations for their company and the conferences that follow. Here, the key is to have items available that could be utilized by the decision makers, such as key chains, pens, coffee mugs, or other items which are indispensable to office life. When you dispense them, you are able to feel confident that your company's information will be made more visible throughout the decision making process, and in all likelihood well past it.

About the Author:
While conducting research for this article, I learned about vendor compliance and vendor compliance rules at www.LabsInc.com.