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In case your company comes with an employee cafeteria, chances are that its cabinets are full of various kinds of custom imprinted ceramic mugs from numerous companies. So, you have some free mugs. But what good are they doing the businesses that gave them to you? The answer might surprise you. Below, we take a look at why promotional ceramic mugs keep ending up in your company's cabinets.

Six Explanations Why Companies Advertise Using Custom Imprinted Ceramic Mugs

Reason 1: The Mugs Get Seen Again and Again Although cafeteria cabinets don't appear to be a noble destination, that's exactly where a custom coffee mug should wind up. Then, it gets used over and over again by a company's employees, many of which are decision makers. And the fact that the company has the mug in the first place means its decision makers are familiar with the company's offerings.

Reason 2: Statistics Show a Link Between Promotional Items and Conversions Based on a business audience survey performed by Promotional Products Association International (PPAI), 52 percent of the business people from the audience reported using the services of a business after receiving one of its promotional items. Of course, promotional goods alone won't guarantee a sale. However they do accomplish something useful in the midst of the decision making process: they help to keep your business on a company's mind.

Reason 3: The Mugs Keep Working Even After Big Ad Campaigns Are Finished An advertisement campaign conducted on a grand scale is always impressive. But it doesn't matter how much money you put into it, you are looking at a finish. Promotional mugs, on the other hand, work their magic until they break or their ceramic starts to flake, which will take at least a century.

Reason 4: Mugs are Ideal Giveaways for Trade Shows Actually, all portable promotional items are great giveaways for industry events. If you are a well known company, it might be tough to engage everyone that stops at your booth. But indicating that your giveaways, together with your pamphlets, are available to passersby increases your chances of reaching companies you missed at the trade show.

Reason 5: The Mugs Are Cost Effective A lot of companies would invest a significant amount of money to ensure their products or services would sell better. But sometimes it's the idea and not the cash behind it that counts. This is really the case with promotional ceramic mugs. By ordering wholesale, the buying price of your mugs is a small one considering the attention they'll generate.

Reason 6: Because No Client Expects Just to Walk Away Empty Handed It's true; giveaways are an expected part of the client wooing process, and something that won't pass away anytime soon. Without having something to place in potential clients' hands as they leave your offices or trade booth, it will not be taken as an insult, but it may appear as if you failed to fulfill a professional courtesy. Considering the affordability of most giveaway items, fulfilling that courtesy is always worth the cost.

About the Author:
While conducting research for this article, I learned about vendor compliance and vendor compliance rules at www.LabsInc.com.