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In the sea of promotional products, it's tough to catch a fish that syncs with your company's culture and also the culture of your clients. Sure, you can always settle for pens and coffee mugs. But it is smart to support your standard promotional items with products that stand out from everyone else. Precisely what type of products are we referring to? Well, if standing out is the goal, you can give potential clients desktop microwaves; little boxes that are ideal for re-warming a workaholic's ever cooling cup of coffee. Or you could make a move even stranger: hand out an apparatus that's made to prop your head as you nod off on a public transportation ride. Surprisingly, these promotional items exist. However they could easily get you plenty of laughs with no sales. A better idea is to find a product that remains memorable for both its usefulness and novelty, such as wholesale promotional golf umbrellas.

Why Would You Use Wholesale Promotional Golf Umbrellas to Promote Your Organization?

Promotional golf umbrellas wouldn't be a great giveaway for all companies, because not all companies deal with clients that appreciate golf culture. Yes, golf umbrellas can be used in other places than golf courses, and you can also employ a bath towel to clean up oil spills. But when you worry about finding a unique item to target a specific type of client, which is the way a distinctive item achieves the greatest results, then ask whether your clients play golf, whether the golf course is the boardroom outside of the boardroom. When the answer is yes, promotional golf umbrellas may be the promotional item that gets you a hole in one with prospects, or maybe a birdie. Are There Any Statistics that Show the Effectiveness of Golf Umbrellas as Giveaways? If you would like statistics to tell the storyline of a giveaway item's effectiveness, or lack thereof, the best place to search is in the Promotional Products Association International's (PPAI) statistics division.

According to the PPAI's statistics, there are two sets of statistics that demonstrate the potential for golf umbrellas as giveaways:

1. General Statistics Based on a business audience survey performed by PPAI, 34 percent from the audience reported having another company's promotional item on their person, and 52 percent responded they had done business with a company after receiving one of its promotional items.

2. Specific Statistics According to PPAI, sports take into account 95 percent of the total promotional product sales by promotional product distributors in 2006, a not insignificant number considering the large number of product types whose sales are extremely low to warrant their own category.

Promotional golf umbrellas are excellent giveaways to company decision makers that golf, or at best think they golf. You never know, next time you're golfing, you might be able to strike up an invaluable conversation when you see one of your umbrellas on the course.

About the Author:
While conducting research for this article, I learned about vendor compliance and vendor compliance rules at www.LabsInc.com.