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Internet marketing is one of the most effective ways to promote any product or service in the web world. It is the easiest and cost effective way to get online visitor within a short time period. Internet marketing mainly contains two different ways to promote any website.

-Search Engine Optimization (Organic SEO)
-Pay Per Click Advertising (Sponsor Ads)

Both the methods are very much effective to market any website or webpage. Organic SEO is quite time consuming method but it will be beneficial in long term. Through organic SEO many websites visible on the search result pages. Major search engines like Google maintain their own algorithm to show websites in search engine result pages. Many website owners are competing for the same spot at the same time; the ranking depends on various factors. Google is having the maximum priority among all search engines and giving priority to websites on the basis of more than hundred different criteria.
Relevancy is the most important factor to get a better visibility in any search engine. Another useful trick is to update website with fresh content frequently. Search engines like new content. There are many other effective factors like contextual link building, dofollow social bookmarking etc maintained by search engines. To beat your competitor in organic search result for any particular key phrase you need to follow most of the guidelines of search engines. Following factors are very important to get better rank in all major search engines:

1.Relevant content
2.Update website content
3.SEO Friendly Code structure
4.SEO friendly URL structure
5.Code to text ratio
6.Keyword Density
7.Link popularity
8.Internal link structure
9.Internal image optimization
10.Load time
11.W3C Validation
12.Dedicated IP
13.Local Listing (Google)
14.Submission to Webmaster Accounts
15.Robots.txt
16.HTML Sitemap
17.XML Sitemap
18.SEO friendly Title & Meta Data
19.No duplicate content
20.Canonical Issue

To get better performance of any website through organic SEO the above mentioned points will be very effective. Most of the website owners ready to take organic SEO services to get online traffic because it will serve result in a long run. As already mentioned that SEO is an effective way to get better visibility, many people get listed in the first page of search engine result page by paying some amount to search engines. It is called PPC (Pay Per Click Advertisement). Google owns the biggest online advertisement network in the world. To get the first page ad position advertiser needs to pay some amount to search engine like Google, Yahoo etc.

PPC is also a great way to get online visitor in a short time period. To start a PPC campaign advertiser must bid for a particular keyword or key phrase. It also needs an ad to display in front of online visitors. These ads will be shown depending on the keyword and the bid amount. An ad can be made in text, image or video format.

In organic SEO there are many factors which determine the ranking of the website in search engine result page but in PPC you can judge your ad or website performance through following factors:

1.Maximum bid of any particular keyword
2.Quality score of any particular keyword
3.Click through rate of any particular keyword
4.Number of impressions (For display network)

PPC is useful for those who want traffic right away. In PPC advertiser can create campaign according to user behavior, demographic target location, specific language, time zone and many other criteria. PPC can be an expensive method in long run but organic SEO is cheaper than PPC and it will give better result in long time.

About the Author:
David Roy is a Internet Marketing consultant with more than 4 years experience in organic SEO. He is interested in PPC Campaign Management and helps digital advertising agencies to understand how it works.